VISA Credit Card Application

  • Team

    4 Product Managers
    3 UX Designers
    1 User Researcher
    30+ Developers & QA’s

  • Resources

    Figma
    Confluence
    Scrum
    Sprints

  • Problem

    Members obtaining credit cards elsewhere because the process was too lengthy at MACU

  • Product Goal

    Create a digital application comparable in speed to other institutions

  • What I knew

    Bringing principles of holistic, cross-platform design experience from my previous 5 years at a Fortune 500 company was key to joining Mountain America Credit Union at a time of massive company growth. I believe every company benefits from consistency, aligning product design with branding guidelines, and maintaining a system for these standards. It creates answers for users, designers, developers, and managers. This efficiency allows for Increased user attention and employee retention.

  • What insight I gained

    Identifying growing pains that come from implementing systems was an Invaluable experience I had at this credit union. I learned to have patience with others because some do not visualize a big picture so easily.

    User research in many small doses is helpful In keeping your designs aligned with a users needs and goals.

  • What I implemented

    Staying within scope and creating a design system at the same time is possible, requiring frequent collaboration & documentation.

    User research allows the product team to know if their efforts are heading In the right direction. Present research data with a report.

    Always prepare ideas visually before a meeting, this will allow team members to quickly comprehend what you are presenting and have the opportunity to critique from their point of view. Preparing mockups allow team members to manipulate the Idea/feature together, solving user pain points with multiple perspectives at play.

  • My strengths

    I learned my strengths when designing product are developing intuitive architecture of the product content and building a consistent design system for users and product to familiarize themselves with the content. I validate my work through usability testing. Every design decision has an explainable reason. I need design critiques because I want to improve digital experiences and this cannot be done alone. There are things I don’t see and I rely on other people to identify what I may have missed contributing to my passion for diversity, collaboration and transparent communication.

  • New List Item

    Description goes here

VISA Credit Card Application

  • Team

    4 Product Managers
    3 UX Designers
    1 User Researcher
    30+ Developers & QA’s

  • Resources

    Figma
    Confluence
    Scrum
    Sprints

  • Problem

    Members obtaining credit cards elsewhere because the process was too lengthy at MACU

  • Product Goal

    Create a digital application comparable in speed to other institutions

  • Challenges before joining the team

    • No design system

    • No design consistency

    • User testing on large designs only

    • Design mockups shared only during a sprint every two weeks

    • Developers were just “winging it” (little collaboration)

    • Lot’s of discussion, little production

  • Successes after joining the team

    • Product delivered on time

    • Product met it’s goal

    • User metrics improved

    • Everyone received their bonus

    • I was promoted

  • My Suggested Process

    • Build system as we go

    • Adhere to the system

    • Mockups in smaller doses

    • Usability testing on smaller designs

    • Manipulate mockups daily (b/c

    • 8 mo behind a 12 mo project)

    • Design review as part of devs definition of done

  • My Contribution

    • Introduced design system resulting in...

    • consistency for users + quick processing

    • faster designs

    • faster development

    • system can be used for all internal tools

    • Keeping original goals & deadlines

  • What I knew

    Bringing principles of holistic, cross-platform design experience from my previous 5 years at a Fortune 500 company was key to joining Mountain America Credit Union at a time of massive company growth. I believe every company benefits from consistency, aligning product design with branding guidelines, and maintaining a system for these standards. It creates answers for users, designers, developers, and managers. This efficiency allows for Increased user attention and employee retention.

  • What insight I gained

    Identifying growing pains that come from implementing systems was an Invaluable experience I had at this credit union. I learned to have patience with others because some do not visualize a big picture so easily.

    User research in many small doses is helpful In keeping your designs aligned with a users needs and goals.

  • What I implemented

    Staying within scope and creating a design system at the same time is possible, requiring frequent collaboration & documentation.

    User research allows the product team to know If their efforts are heading In the right direction.

    Always prepare ideas visually before a meeting, this will allow team members to quickly comprehend what you are presenting and have the opportunity to critique from their point of view. Preparing mockups allow team members to manipulate the Idea/feature together, solving user pain points with multiple perspectives at play.

  • My strengths

    I learned my strengths are in developing an intuitive architecture of the product content. then building a consistent design system to all users and product builders to feel familiar with the product content. I validate my work through usability testing. I need design critiques because I want to improve digital experiences and this cannot be done alone. There are things I don’t see and need other people to identify leading to my passion for diversity, collaboration and transparent communication.